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Market Share & Size

This guide will help you determine the structure of a market, where a specific company fits as compared to its competitors.

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Top Databases

Business Source Premier
BSP provides coverage to virtually all subject areas related to business, including management, marketing, economics, finance, accounting, and international business. In addition to covering the major scholarly business journals, BSP also covers company reports, SWOT analyses, working papers, country reports, industry reports and other searchable categories like case studies, book reviews, product reviews, speeches, and interviews. This database is the exclusive online provider of many major journals like the Harvard Business Review, but it does not contain the fulltext of the Wall Street Journal (see Factiva for WSJ). [more]

Factiva
Factiva is a multi-functional database. It is primarily used to find the full-text of business publications, including magazines, trade publications, and newspapers. It has full-text coverage of the Wall Street Journal. It is a good source for international and local business news, which typically isn't covered in other databases. Also included in this database are company profiles and financial quotes. [more]

Hoover's
Hoover's has basic information on 12 million worldwide companies and in-depth profiles of more than 40,000 public and private companies. Basic company information comes from Dun & Bradstreet. Each Hoover's in-depth profile may include company description, historical profile, competitors, financials, products/operations, industry information, and biographies of executives. IPO Central provides information on initial public offerings. Our license provides access to the Hoover's Pro version only, not Pro Plus or Premium. [more]

Mintel Reports
Mintel offers market research reports focused on the consumer in the U.S., U.K., European, and some Asian markets. They cover a variety of sectors such as: consumer goods, leisure and travel, personal finances, technology and electronics, retail, clothing, and food, food service, and drink. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports include market drivers, market size and trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. A highlight of Mintel is the inclusion of Simmons National Consumer Survey (NCS) , a leading authority on the behavior of the American consumer. [more]

TableBase
This easy-to-use database contains tables and text excerpted from numerous publications. Along with simple keyword searching, users can also limit searches by choosing from lists of concept terms, marketing terms, countries, industries, and document types. If you're looking for a ranking of products or companies in table format, this is a great resource to begin your search. You can select to view the table only- or you can select the full text article which includes the table within the context of the original article. [more]


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Books, Reference & Print Resources

Market Share Reporter
REF HF 1016 .M374
Lists market share in specific products and industries. You can access the information by product name, company name or industry.

Business Rankings Annual
REF HG 4061 .B875
If you have an industry or a specific company is already known, this source will often identify other competitors for further research.

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