Market Research Reports
This guide is intended to assist you in finding market research reports. This guide is not exhaustive and other guides on company information, industry research, market share, demographics and others are relevant in doing secondary market research.
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- Top Databases
- Books, Reference & Print Resources
- Internet Resources & Websites
- Related Research Guides
- Additional Information
Top Databases
Associations UnlimitedHere information can be found on nonprofit membership organizations in all fields. It covers major international organizations and U.S. national, regional, state, and local organizations. Entries for each organization include contact information, descriptions of the organization, number of members, budget and other information. The database allows searching by association name, acronym, keyword in name, location, subject terms, SIC codes, etc. Trade associations in particular can be a very valuable resource for data about an industry. Check their descriptions to see if the association collects statistics or if they have a library that collects data. [more]
Business Insights
Business Insights, formerly known as Reuter's Business Insight, provides market studies on 5 broad industry sectors: Consumer Goods, Energy, Finance, Healthcare, and Technology. Some reports are global while others are specific to a region. Each report, which varies in length from 50 to 200 pages, is compiled by in-house market analysts and provides forecasting to explore all major issues, threats and opportunities. The reports also provide incisive and actionable strategic recommendations. The majority of reports in this database are available for download through our subscription without additional charges. Prices included for the reports indicate the cost for non-subscribers. [more]
e-Marketer
This database contains market research reports that focus on how e-commerce and the Internet affect business and industry. Coverage includes 21 different industries and several business functions. The eStat portion of this database has statistics and graphs on Internet-related topics. Running approximately 200 pages, each report combines eMarketer’s original analysis with aggregated data from leading market research firms, such as IDC, Gartner, Forrester, Yankee Group, government, non-profit, and academic sources. [more]
Faulkner's Advisory for IT Studies
Faulkner's is a virtual library of clearly-written reports covering such key technology areas as IT infrastructure, telecom, data networking, wireless communications, security, enterprise systems, the Internet and World Wide Web, as well as technology vendors. Each technology area covered has reports about the marketplace, implementation guides, standards reports and product and company profiles. [more]
Gartner
The Gartner database includes executive summaries, perspectives/research briefs, research notes, and special reports on IT-related issues. It also spotlights key technologies, products, trends, market opportunities, industry developments, vendors, products and services. It is widely considered an authoritative source on IT data, analysis and opinion. It includes information on topics such as customer relationship management, data management, supply chain management and much more! Please note that we have a limited subscription with Gartner that does not provide access to all areas of this database, particularly some of the specialized industry research. [more]
iPOLL
iPOLL offers full-text, question-level summary data from public opinion polls from major survey research organizations in the United States, including the Gallup Poll, Roper Center for Public Opinion Research, Harris, the National Opinion Research Center at the University of Chicago, ABC News, CBS News, NBC News, the Los Angeles Times, The New York Times, USA Today, The Washington Post, and the Associated Press. [more]
Jupiter Research
Jupiter Research Center is a leading analyst of electronic commerce and the Internet, and the ways in which these new technologies affect companies' business practices. Jupiter reports contain useful proprietary data and analysis. Topics span a wide range of industries and include competitive intelligence on industry trends and forecasts, best practices, and strategic management. [more]
MarketResearch.com
MarketResearch.com Academic is a database that provides access to the fulltext of marketing studies produced by a variety of research firms. If you are looking for studies on the demographics of a certain market - Gen Y or Active Seniors, for example - then this is a great database. It has marketing research studies and/or case studies on different markets from acne medications to snack food to health care for children to restaurants to the herbal supplement market. Market research reports cover the following major industries and categories: business services, consumer goods, food and beverage, demographics, heavy industry, life sciences and technology and media. [more]
Mintel Reports
Mintel offers market research reports focused on the consumer in the U.S., U.K., European, and some Asian markets. They cover a variety of sectors such as: consumer goods, leisure and travel, personal finances, technology and electronics, retail, clothing, and food, food service, and drink. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports include market drivers, market size and trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. A highlight of Mintel is the inclusion of Simmons National Consumer Survey (NCS) , a leading authority on the behavior of the American consumer. [more]
Search for more Business Databases
Books, Reference & Print Resources
Green Book: International Directory of Market Research Companies & ServicesREF HG 5415.2 .G47
Direct Marketing Marketplace
REF
HF5415.1.D57
Search for more books in the ACORN Catalog
Internet Resources & Websites
American Marketing AssociationConsumer Insights Magazine (A.C. Nielsen)
Knowthis.com
Related Research Guides
Additional Information
- Use of the databases implies acceptance of our Copyright and Licensing Restrictions.
- Need help accessing a resource from off-campus? Take a look at the Troubleshooting Tips page.
- Don't know where to begin? Check out the How do I begin my research? page for information on how to get started researching various topics and use citation information.
- Do you know the name of a database that you'd like to use? Use Databases (A-Z) to locate a known resource and get more information.
- The Databases by Subject page can help direct you to similar resources by topic.
- Additional databases are also available through the Jean & Alexander Heard Library.
- Want to browse electronic journals? Check out the E-Journals (A-Z).
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