Advertising
This guide covers the primary resources to search for advertising information.
Jump to:
- Top Databases
- Books, Reference & Print Resources
- Internet Resources & Websites
- Related Research Guides
- Additional Information
Top Databases
Associations UnlimitedHere information can be found on nonprofit membership organizations in all fields. It covers major international organizations and U.S. national, regional, state, and local organizations. Entries for each organization include contact information, descriptions of the organization, number of members, budget and other information. The database allows searching by association name, acronym, keyword in name, location, subject terms, SIC codes, etc. Trade associations in particular can be a very valuable resource for data about an industry. Check their descriptions to see if the association collects statistics or if they have a library that collects data. [more]
Business & Industry
Business & Industry is a broad business information database that focuses on facts, figures, events and market information about companies, industries, products and markets. It covers all industries and is international in scope. B&I draws content from a large number of trade and industry publications, regional, national and international newspapers, business dailies and newsletters. This is a good database to search for recent events about a company or industry and tends to have very good coverage of marketing topics. It is also useful for finding information about regional company and industry news. [more]
Business Source Premier
BSP provides coverage to virtually all subject areas related to business, including management, marketing, economics, finance, accounting, and international business. In addition to covering the major scholarly business journals, BSP also covers company reports, SWOT analyses, working papers, country reports, industry reports and other searchable categories like case studies, book reviews, product reviews, speeches, and interviews. This database is the exclusive online provider of many major journals like the Harvard Business Review, but it does not contain the fulltext of the Wall Street Journal (see Factiva for WSJ). [more]
Factiva
Factiva is a multi-functional database. It is primarily used to find the full-text of business publications, including magazines, trade publications, and newspapers. It has full-text coverage of the Wall Street Journal. It is a good source for international and local business news, which typically isn't covered in other databases. Also included in this database are company profiles and financial quotes. [more]
TableBase
This easy-to-use database contains tables and text excerpted from numerous publications. Along with simple keyword searching, users can also limit searches by choosing from lists of concept terms, marketing terms, countries, industries, and document types. If you're looking for a ranking of products or companies in table format, this is a great resource to begin your search. You can select to view the table only- or you can select the full text article which includes the table within the context of the original article. [more]
Search for more Business Databases
Books, Reference & Print Resources
Lexis/Nexis Advertising Red Books REF 5805 .S723
Advertising Ratios & Budgets
REF 5801 .A383
The BrandWeek Directory
REF HF 5801 .A424
Plunkett's Advertising & Branding Industry Almanac
REF 5804 .P596
Search for more books in the ACORN Catalog
To find books in the ACORN Library catalog, scan through the SUBJECT lists for: Advertising, Brand Product Name
Internet Resources & Websites
Advertising Age
American Association of Advertising Agencies – Agency Search
BtoB: The Magazine for Marketing Strategists
The Council of Public Relations Firms
Includes Case Studies
ClickZNetwork – Solution for Marketers
Includes SearchEngineWatch for Search Engine Marketers
Greenbook: The Guidebook for Buyers of Marketing Research Services
Marketing Sherpa
Includes Case Studies
MediaMark Research
Free sign up; includes ad rates
Related Research Guides
Additional Information
- Use of the databases implies acceptance of our Copyright and Licensing Restrictions.
- Need help accessing a resource from off-campus? Take a look at the Troubleshooting Tips page.
- Don't know where to begin? Check out the How do I begin my research? page for information on how to get started researching various topics and use citation information.
- Do you know the name of a database that you'd like to use? Use Databases (A-Z) to locate a known resource and get more information.
- The Databases by Subject page can help direct you to similar resources by topic.
- Additional databases are also available through the Jean & Alexander Heard Library.
- Want to browse electronic journals? Check out the E-Journals (A-Z).
Need help? Ask
a Librarian for more assistance.
