Business & Industry is a broad business information database that focuses on facts, figures, events and market information about companies, industries, products and markets. It covers all industries and is international in scope. B&I draws content from a large number of trade and industry publications, regional, national and international newspapers, business dailies and newsletters. This is a good database to search for recent events about a company or industry and tends to have very good coverage of marketing topics. It is also useful for finding information about regional company and industry news. [more]

Contains information dealing with the processes, methods, and strategies of managing a business. The coverage focuses on those source publications that deal with management issues or business methodology from a practical approach. [more]

Offers a variety of ready-made demographic data reports, which can be customized by geography. Identify patterns and trends regarding household expenditures, market penetration and location of goods and services. [more]

This database contains market research reports that focus on how e-commerce and the Internet affect business and industry. Coverage includes 21 different industries and several business functions. The eStat portion of this database has statistics and graphs on Internet-related topics. Running approximately 200 pages, each report combines eMarketer's original analysis with aggregated data from leading market research firms, such as IDC, Gartner, Forrester, Yankee Group, government, non-profit, and academic sources. [more]

The Frost & Sullivan database provides access to international, regional and country specific market research reports. Key industries included are: aerospace & defense, chemicals & materials, consumer products, electronics, energy & power systems, environmental & building controls, foods, and information & communication technologies. This information is presented with a focus on markets, companies, consumers, technologies, research and development, and industry trends. Due to the configuration of this database, you may need to log out of the Owen Intranet for access to Frost & Sullivan. [more]

Euromonitor's Global Market Information Database (GMID) contains 1M+ demographic, economic and marketing statistics for 205 countries. The historic and forecast data enable you to analyze trends from 1977-2016 with 6 years of historical data and 5 year forecasts. Unique country rankings help you to gauge one country's position in the world relative to another. For each country, GMID covers economic data, and, lifestyle indicators such as disposable income, consumer trends, eating and drinking habits, home ownership statistics and health data. It also includes 4,500 market research reports on industries, consumer lifestyles and retailing for 71 countries. [more]

MarketResearch.com Academic is a database that provides access to the fulltext of marketing studies produced by a variety of research firms. If you are looking for studies on the demographics of a certain market - Gen Y or Active Seniors, for example - then this is a great database. It has marketing research studies and/or case studies on different markets from acne medications to snack food to health care for children to restaurants to the herbal supplement market. Market research reports cover the following major industries and categories: business services, consumer goods, food and beverage, demographics, heavy industry, life sciences and technology and media. [more]

Mintel offers market research reports focused on the consumer in the U.S., U.K., European, and some Asian markets. They cover a variety of sectors such as: consumer goods, leisure and travel, personal finances, technology and electronics, retail, clothing, and food, food service, and drink. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports include market drivers, market size and trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. A highlight of Mintel is the inclusion of Simmons National Consumer Survey (NCS) , a leading authority on the behavior of the American consumer. [more]

Simmons is a consumer research company specializing in marketing information to clearly identify and position brands, products and all media types. This database details the behaviors of American consumers based on Simmons' national survey data. You will be able to construct a search that profiles the usage and preferences of consumers using detailed lifestyle categories and demographics. Simmons also collects information on children, teenagers and Hispanic consumers. We have an academic subscription to this resource, meaning that the most recent survey data available is 2001. [more]