Market Research Reports
Business InsightsBusiness Insights, formerly known as Reuter's Business Insight, provides market studies on 5 broad industry sectors: Consumer Goods, Energy, Finance, Healthcare, and Technology. Some reports are global while others are specific to a region. Each report, which varies in length from 50 to 200 pages, is compiled by in-house market analysts and provides forecasting to explore all major issues, threats and opportunities. The reports also provide incisive and actionable strategic recommendations. The majority of reports in this database are available for download through our subscription without additional charges. Prices included for the reports indicate the cost for non-subscribers. [more]
e-Marketer
This database contains market research reports that focus on how e-commerce and the Internet affect business and industry. Coverage includes 21 different industries and several business functions. The eStat portion of this database has statistics and graphs on Internet-related topics. Running approximately 200 pages, each report combines eMarketer’s original analysis with aggregated data from leading market research firms, such as IDC, Gartner, Forrester, Yankee Group, government, non-profit, and academic sources. [more]
Faulkner's Advisory for IT Studies
Faulkner's is a virtual library of clearly-written reports covering such key technology areas as IT infrastructure, telecom, data networking, wireless communications, security, enterprise systems, the Internet and World Wide Web, as well as technology vendors. Each technology area covered has reports about the marketplace, implementation guides, standards reports and product and company profiles. [more]
Frost & Sullivan
The Frost & Sullivan database provides access to international, regional and country specific market research reports. Key industries included are: aerospace & defense, chemicals & materials, consumer products, electronics, energy & power systems, environmental & building controls, foods, and information & communication technologies. This information is presented with a focus on markets, companies, consumers, technologies, research and development, and industry trends. [more]
Gartner
The Gartner database includes executive summaries, perspectives/research briefs, research notes, and special reports on IT-related issues. It also spotlights key technologies, products, trends, market opportunities, industry developments, vendors, products and services. It is widely considered an authoritative source on IT data, analysis and opinion. It includes information on topics such as customer relationship management, data management, supply chain management and much more! Please note that we have a limited subscription with Gartner that does not provide access to all areas of this database, particularly some of the specialized industry research. [more]
GMID: Global Market Information Database
Euromonitor's Global Market Information Database (GMID) contains 1M+ demographic, economic and marketing statistics for 205 countries. The historic and forecast data enable you to analyze trends from 1977-2016 with 6 years of historical data and 5 year forecasts. Unique country rankings help you to gauge one country's position in the world relative to another. For each country, GMID covers economic data, and, lifestyle indicators such as disposable income, consumer trends, eating and drinking habits, home ownership statistics and health data. It also includes 4,500 market research reports on industries, consumer lifestyles and retailing for 71 countries. [more]
Jupiter Research
Jupiter Research Center is a leading analyst of electronic commerce and the Internet, and the ways in which these new technologies affect companies' business practices. Jupiter reports contain useful proprietary data and analysis. Topics span a wide range of industries and include competitive intelligence on industry trends and forecasts, best practices, and strategic management. [more]
MarketLine Business Information Center
Locate detailed company, industry, and country profiles published by Datamonitor Market Research. This database includes 10,000 reports on public and private companies, both U.S. and international. Reports feature: business description, history, major products and services, locations and subsidiaries, top competitors, SWOT analysis (top 1,000 companies only). The industry profiles contain: Market overview, value, segmentation, share, and forecasts, competitive landscape, and leading companies. [more]
MarketResearch.com
MarketResearch.com Academic is a database that provides access to the fulltext of marketing studies produced by a variety of research firms. If you are looking for studies on the demographics of a certain market - Gen Y or Active Seniors, for example - then this is a great database. It has marketing research studies and/or case studies on different markets from acne medications to snack food to health care for children to restaurants to the herbal supplement market. Market research reports cover the following major industries and categories: business services, consumer goods, food and beverage, demographics, heavy industry, life sciences and technology and media. [more]
Mintel Reports
Mintel offers market research reports focused on the consumer in the U.S., U.K., European, and some Asian markets. They cover a variety of sectors such as: consumer goods, leisure and travel, personal finances, technology and electronics, retail, clothing, and food, food service, and drink. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports include market drivers, market size and trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. A highlight of Mintel is the inclusion of Simmons National Consumer Survey (NCS) , a leading authority on the behavior of the American consumer. [more]
PROMT
Use PROMT (Predicast Overview of Markets and Technology) to research companies, the products and technologies they produce, and the markets in which they compete. Includes summaries and full text from nearly 1,000 business and trade journals, industry newsletters, newspapers, market research studies, news releases, and investment and brokerage firm reports. It is international in scope and outlook. [more]
Sports Business Research Network
Sports Business Research Network (SBRnet) provides full-text articles with news and market research information from sports industry sources. It includes market reports on international sporting goods equipment for 35 countries, export and import statistics, etc. It features trade magazines and newsletter pages dealing with finance, licensing, fashion, women's and youth sports, marketing, sponsorship, research reports, sports broadcasting, and ratings. [more]
Additional Information
- Use of these databases implies acceptance of our Copyright and Licensing Restrictions.
- Need help accessing a resource from off-campus? Take a look at the Troubleshooting Tips page.
- Don't know where to begin? Check out the How do I begin my research? page for information on how to get started researching various topics and use citation information.
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- Librarians have created Research Guides (A-Z) on various subjects to help guide you to helpful business or career resources.
- Additional databases are also available through the Jean & Alexander Heard Library.
- Want to browse electronic journals? Check out the E-Journals (A-Z).
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