Mintel Reports
Description: |
Mintel offers market research reports focused on the consumer in the U.S., U.K., European, and some Asian markets. They cover a variety of sectors such as: consumer goods, leisure and travel, personal finances, technology and electronics, retail, clothing, and food, food service, and drink. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports include market drivers, market size and trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. A highlight of Mintel is the inclusion of Simmons National Consumer Survey (NCS) , a leading authority on the behavior of the American consumer. |
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Location: |
online |
Who has access: |
All current Vanderbilt University students, faculty, and staff have access, both on and off campus. |
Simultaneous users: |
unlimited |
Coverage: |
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Type of content: |
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How much info is in this resource: |
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How often resource is updated: |
continuously |
RSS feeds or journal alerts: |
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Tips & tricks: |
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Connect to: |
Mintel Reports |
Additional Information
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