e-Marketer
Description: |
This database contains market research reports that focus on how e-commerce and the Internet affect business and industry. Coverage includes 21 different industries and several business functions. The eStat portion of this database has statistics and graphs on Internet-related topics. Running approximately 200 pages, each report combines eMarketer’s original analysis with aggregated data from leading market research firms, such as IDC, Gartner, Forrester, Yankee Group, government, non-profit, and academic sources. |
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Location: |
online |
Who has access: |
All current Vanderbilt University students, faculty, and staff have access, both on and off campus. |
Simultaneous users: |
unlimited |
Coverage: |
Full access to the current and previous year's reports. New reports are published every month; reports are updated as fits the continued relevancy of the topic. New documents are added to the eStat Database on a daily basis. |
Type of content: |
A full-text resource. All the reports are available in PDF. The data in the eStat Database is downloadable in three formats: JPG, PDF, and Excel. |
How much info is in this resource: |
Data from over 2,000 worldwide sources |
How often resource is updated: |
continuously |
RSS feeds or journal alerts: |
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Tips & tricks: |
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Connect to: |
e-Marketer |
Additional Information
- Use of this database implies acceptance of our Copyright and Licensing Restrictions.
- Need help accessing this resource from off-campus? Take a look at the Troubleshooting Tips page.
- Don't know where to begin? Check out the How do I begin my research? page for information on how to get started researching various topics and use citation information.
- Librarians have created Research Guides (A-Z) on various subjects to help guide you to helpful business or career resources.
- Do you know the name of a database that you'd like to use? Browse Databases (A-Z) to locate a known resource and get more information.
- The Databases by Subject page can help direct you to similar resources by topic.
- Additional databases are also available through the Jean & Alexander Heard Library.
- Want to browse electronic journals? Check out the E-Journals (A-Z).
Need help? Ask
a Librarian for more assistance.
