ONLINE
READING
ISSUE: Should individuals be able to opt out of online tracking associated with behavioral advertising?
BACKGROUND:
Online Tracking, Profiling and Targeting. TechNewsWorld, December 19, 2011.
Explains the concept of 'behavioral advertising' -- tracking consumers' online activities over time in order to deliver ads targeted to their inferred interests.
YES:
A Push for Online Privacy. The New York Times, November 19, 2011.
Congress should act on FTC recommendations to establish a system that allows consumers to opt out of tracking of their online activities. (NY Times site link here.)
Time to Enact Do Not Track. USA TODAY, December 12, 2011.
A legally enforceable Do Not Track mechanism would give consumers useful tools to control their personal information.
NO:
Better Ways to Protect Consumer Privacy. USA TODAY, December 11, 2011.
Do Not Track is being advertised as a way to protect consumer privacy, but there are much better ways of doing this.
Do-Not-Track Hypocrisy. BuzzMachine, November 21, 2011.
Tracking behaviors are generally harmless and have been demonized by privacy’s regulatory-industrial complex.
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OFFLINE
READING
Damer, Attacking Faulty Reasoning, Chapter 4.
(6th Edition: pp. 51-61)
(5th Edition: pp. 43-51) |
