Tuesday, November 28
Power, Ethics, and Media

CASE

GILMAN ROBERTS
(click for .pdf file - requires Acrobat Reader)

Case questions:

Diagnose the power and influence dynamics associated with the principal actors in the case.  Who has power, and who doesn’t?

As the case ends, Gil is struggling with Michaels’s unwillingness to come clean, and more bad news may be coming out.  What should Gil do now?  What are his options?  What are the constraints?

ONLINE READING

Business as Usual. American Journalism Review, October 2002. (While news organizations have energetically uncovered corporate abuses and editorialized for reforms, their parent companies have been less than enthusiastic in applying the new standards to their own operations.)

Taking Care of Business. American Journalism Review, March 2002. (As the economy tightens, interaction between the editorial and business sides of newspapers is becoming more widespread. Is the industry rumbling down a slippery slope?)

AND CHECK OUT...

The AntiAstroturfing Home Page. TheNewPR/Wiki (a wiki by and for PR professionals).