Thursday, November 2
The Business of Influence

Guest Speaker in Class:
Bill Fletcher, President, Fletcher Rowley Chao Riddle Inc.
(a political campaign media consulting firm)

ONLINE READING

Voters Are Harder to Reach as Media Outlets Multiply. Washington Post. June 16, 2004. (How many times do you have to air an ad to reach today's highly distracted TV viewers?)

TV's Tight Grip On Campaigns Is Weakening. The New York Times, Sept. 5, 2002. (Note the date on this one -- just a few years ago -- some politicos arguing that the influence of TV is waning. Were they right? Our guest speaker will have his own views on this.)

Presidential Campaign Advertising on the Internet. Pew Internet & American Life Project, October 3, 2004. (This is a very brief summary of a new report by the Pew Project on this topic; at the bottom of the page is a link to the full report downloadable as a PDF file.)

BROWSE THIS WEB SITE

CLC Media Policy Program, which describes itself as "a public interest group that seeks to improve elections by promoting campaigns in which the most useful information reaches the greatest number of citizens in the most engaging ways."

(Follow the "Research and Reports" link in the navigation menu to sample this group's analyses of the role of media in political campaigns.)

Please also have a look at the web site of our guest speaker's firm.