Date last updated: 02/06/01

Contribution Variances

Managers who have responsibility for generating contribution need to monitor how well they are producing the contribution they budgeted. Accountants compute four variances that managers find useful in managing revenues: Price variances, Volume variances, Mix variances, and cost variances.

The definitions for these variances are:

Computation of the Variances

Price Variance =Actual dollar sales-(units sold x budgeted unit price)
Volume Variance =(Actual units sold x budgeted average unit
contribution margin)-Budgeted contribution margin
Mix Variance =(Average unit margin for units sold-Average unit margin
for budgeted units) x Actual units sold
Cost Variance =Budgeted fixed costs - Actual fixed costs

Numerical Example

The following example illustrates the calculation of these variances. Here I use three products to demonstrate the computation of the contribution variances.

Product Budget
Units
Actual
Units
Budget
Unit
Price
Budget
Unit
Cost
Cola
Drink Upper
Laid Back Green
55,000
55,000
35,000
45,000
25,000
60,000
$.30
.25
.31
$.17
.16
.18
Total Units 145,000 130,000 na na

First, I use this information to compute budgeted contribution margin and the contribution margin for actual units sold. The information on actual sales prices is given, and you should assume it comes from the accounting records.

Product Budget
Units
at Budget
Prices
Actual
Units
at Budget
Prices
Actual
Units
at Actual
Prices
Cola
Drink Upper
Laid Back Green
$16,500
13,750
10,850
$13,500
6,250
18,600
$14,000
6,000
19,000
Total Sales $41,100 $38,350 $39,000
Cost of sales at budgeted unit costs
Cola
Drink Upper
Laid Back Green
$9,350
8,800
6,300
$7,650
4,000
10,800
$7,650
4,000
10,800
Cost of Sales $24,450 $22,450 $22,450
Contribution Margin $16,650 $15,900 $16,550
Average unit contribution margin $.114828 $.122308 na

This information provides the data necessary to compute the contribution variances for the two products. Notice that the actual contribution margin differed from the budgeted contribution margin by only $100, i.e., the actual was $100 less that the budgeted amount. Calculations for the variances appear below.

Price Variance

Price Variance =Actual dollar sales-(units sold x budgeted unit price)
$650

=$39,000 - $38,350

Volume Variance

Volume Variance =(Actual units sold x budgeted average unit
contribution margin)-Budgeted contribution margin
Actual units x average contribution margin 130,000 x .114828 = 14,928
Budget units x average contribution margin 145,000 x .114828 = 16,650
Volume variance (15,000) x .114828 = (1,722)

Mix Variance

Mix Variance =(Average unit margin for units sold-Average unit margin
for budgeted units) x Actual units sold

$972 =

($.12230769 - $.114828) x 130,000

Cost Variance (Fixed Costs)

Cost Variance =Budgeted fixed costs - Actual fixed costs

In this example the manager has no fixed costs to manage. Consequently, we have no fixed cost variance. However, assume the manager had budgeted $5,000 for advertising and that she had spent $6,500. Then the calculation for the cost variance would be: $5,000 - $6,500 = ($1,500).

Variance Spreadsheet

If you want to practice working with these variances, you can download a spreadsheet that enables you to work with three products. You can vary the selling prices, volumes, and unit costs for these products to see how these changes affect the different variances.

Here is another spreadsheet that has the format used in the K&R budget schedules.  This worksheet uses the columnar format like the worksheets in the K&R schedules, i.e., Budget Plan, Control Budget, Actual Results, etc.